Andrew Luxem
FREESKILL v1.0UPDATED 2026-08

Voice of the Customer

Voice of the Customer becomes decision material only when corpus coverage, privacy, themes, disagreement, evidence strength, and follow-through remain connected.

Anecdotes become dangerous when a small or biased sample is retold as what customers want. The loudest note can hide missing channels, opposing evidence, and the difference between a pain point and a feature request.

This playbook defines the corpus, protects identifying data, codes each item, preserves disagreement, and assigns a bounded disposition. It reports what the supplied feedback says without pretending the corpus represents the entire customer base.

The readout represents the corpus you have, not every customer you serve.

SIGNALS YOU NEED THIS
A theme has no item count, source mix, or opposing evidence.
One request is treated as a roadmap commitment.
Customer identities appear where the decision only needs the signal.
REPLACES
Anecdote ranking, false consensus, and feedback summaries that end before a decision or loop close.
PAIRS WITH
Working Backwards, Prioritization Formula, Successful Meetings, and Changelog.