About Andrew
Marketing Strategist • CRM Leader • Thought Partner
Meet Andrew Luxem, MBA
Andrew Luxem is a marketing leader with 20 years of global experience, currently the Senior Director of CRM at Bed Bath & Beyond, Overstock.com, and buybuyBABY.
Andrew has led transformative CRM initiatives across Amazon and Bed Bath & Beyond, architecting customer journeys that blend automation, personalization, and human connection. He is known for translating data into impactful action, and for leading with emotional intelligence in high-growth environments.
Passionate about AI, segmentation strategy, and cross-channel marketing, Andrew believes in simplifying the complex and turning marketing into a strategic growth engine. His insights cover everything from MarTech stacks and Salesforce Data Cloud to daily habits of CRM leaders.
Andrew holds an Executive MBA from the University of Utah, along with dual degrees in Anthropology and Classical Antiquities - and he still thinks like an archaeologist when digging through marketing data.