About Andrew
Marketing Strategist • CRM Leader • Thought Partner
Meet Andrew Luxem
Andrew Luxem is a marketing leader with nearly 20 years of global experience, currently the Senior Director of CRM at Beyond, Inc., the parent company of Bed Bath & Beyond, Overstock.com, and buybuyBABY.
Andrew has led transformative CRM initiatives across Amazon and Beyond, Inc., architecting customer journeys that blend automation, personalization, and human connection. He is known for translating data into impactful action, and for leading with emotional intelligence in high-growth environments.
Passionate about AI, segmentation strategy, and cross-channel marketing, Andrew believes in simplifying the complex and turning marketing into a strategic growth engine. His insights cover everything from MarTech stacks and Salesforce Data Cloud to daily habits of CRM leaders.
Fun fact: Andrew holds dual degrees in Anthropology and Classical Antiquities—and still thinks like an archaeologist when digging through marketing data.