Andrew Luxem

Email Marketing Playbooks

Run email as a system, not a send calendar

Most email content optimizes the message. This library operates the machine around it: the authentication, reputation, operations, and measurement that decide whether the message gets delivered, opened, and counted. The answer is not more emails. It is more relevance, sent by a system that actually reaches the inbox.

Practical playbooks for the whole discipline: deliverability, provider intricacies, operations, lifecycle programs, and measurement. Each one turns a defined problem into steps, templates, and checks, so you bring a working process to your program instead of another list of tips.

Playbooks is how you run teams and companies. Email Marketing Playbooks is how you run the email channel. First domain library, same standard.

8 PLAYBOOKS MAPPED · 3 PUBLISHED · ALL FREE

An email marketing library that never asks for your email address. That is not an accident.

Last updated August 2026.

The module map

MODULE 01

Deliverability

8 PLAYBOOKS · 3 PUBLISHED

Authentication through incident response.

Email AuthenticationBIMIWarmup & Migration
List Hygiene & SunsetNot published yet
Deliverability MonitoringNot published yet
Deliverability Incident ResponseNot published yet
Frequency GovernanceNot published yet
Unsubscribe & ComplianceNot published yet
MODULE 02

Provider intricacies

Not published yet

Gmail, Outlook and Microsoft 365, Yahoo and AOL, Apple Mail and MPP, corporate gateways.

MODULE 03

Operations

Not published yet

Pre-send QA, campaign briefs, segmentation ops, experimentation, templates, stream separation.

MODULE 04

Lifecycle programs

Not published yet

Welcome, re-engagement, win-back, post-purchase, browse and cart, onboarding to habit.

MODULE 05

Measurement & governance

Not published yet

Post-MPP measurement, scorecards, holdout and incrementality testing, retention attribution.

Modules 02 through 05 are next. Nothing here will ever be gated, but if you want to know when they land, The Strategic Brief goes out on Substack.

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