Speaking
I talk about the systems behind sustainable growth: lifecycle marketing, retention strategy, and how AI fits into real marketing operations.
What I Bring to Events
Twenty years of building CRM and lifecycle programs at Amazon, Ancestry, Stanley Black & Decker, Bed Bath & Beyond, and Overstock. I have run teams across the US and UK, shipped retention systems that moved revenue, and killed plenty of programs that looked good on a dashboard but did nothing for the business. My talks draw on that experience. No theory without proof. No frameworks without field data.
Named Braze Marketer of the Month (November 2025). Executive MBA from the University of Utah. Dual undergraduate degrees in Anthropology and Classical Antiquities from the University of Kansas.
Topic Areas
Lifecycle Marketing Strategy
How to build retention programs that compound. Trigger architecture, suppression logic, and the metrics that separate real growth from vanity dashboards.
Retention That Pays for Itself
Moving from batch-and-blast calendars to behavioral systems. Win-back sequencing, holdout testing, and why fewer emails often means more revenue.
Applied AI in Marketing
Practical AI use cases for CRM teams: predictive CLV, send-time optimization, content generation guardrails, and where the technology actually works today.
CRM Stack Selection and Migration
Choosing the right tools and getting them live without losing a quarter. Evaluation frameworks, vendor red flags, and migration playbooks from real enterprise rollouts.
Experimentation Culture
Building a team that tests everything. Holdout design, statistical rigor for marketers, and how to kill programs that stopped working two years ago.
Past Engagements
Braze Forge 2025
Lifecycle Marketing at Enterprise Scale
Las Vegas, NV
2025
eTail Palm Springs
Retention Strategy for E-Commerce Brands
Palm Springs, CA
2026
Northwestern Medill IMC Program
CRM Strategy and Customer Lifecycle Management
Guest Lecture
2026
University of Utah — IS 6481: Business Intelligence & Analytics
The Present, Past, and Future of Business Analytics
Guest Panelist (Virtual)
2026
Book Me for Your Event
Available for conferences, corporate events, university lectures, and panels. I tailor every presentation to your audience and format.
Get in Touch