My Recommended Resources

Techniques for improving customer loyalty through data-driven marketing.

Mechanisms over one-offs. Great for product/ops cadence.

Raise the bar, narrow the focus, speed up execution.

Master negotiation tactics to get what you want.

Discover your strengths and build on them for success.

A toolkit to navigate the complexities of product marketing.

Prepare for tech company case interviews with this comprehensive guide.

The ultimate resource for product management interviews.

Master quantitative interview questions with this guide.

A fun and insightful approach to explaining everything with flowcharts.

The complete guide for product marketing managers.

Your roadmap to becoming an effective COO.

Master the art of group dynamics and team collaboration.

How to think strategically and guide your organization forward.

Critical strategies for new leaders in their first 90 days.

A guide to designing ultra-effective systems for performance.

An insightful look into the world of work and labor.

A compelling story of family, basketball, and growth.

How to navigate tough conversations with confidence.

Winning strategies for overcoming the giants in your industry.

Build lasting connections and become a master of conversation.

Master negotiation skills to improve both business and personal life.

A master negotiator's guide to every situation.

How to change anything by changing the way you think.

Build and execute successful product roadmaps.

A gripping sci-fi novel about survival on Mars.

Business wisdom and real-world lessons from the trenches.

A new approach to achieving sustainable business success.

Building products that customers love and deliver value.

A deep dive into the characteristics of visionary companies.

A powerful framework for clear, logical thinking.

Cut the fluff and communicate with clarity.

How product decisions are shaped by customers' needs.

Clarify your message to connect with customers and grow your business.

An autobiography of a pioneering business leader.

Key principles behind Toyota's management success.

A survival guide for product managers at every stage of their career.

A comprehensive resource for managing product lifecycles.

A business-focused guide to running successful e-commerce.

Why small businesses fail and what to do about it.

A comprehensive guide for managing and developing talent.

A story-based guide to operations and process improvement.

Management principles from the former Intel CEO.

How to design a life you love, from Stanford professors.

A practical guide for career changers and job seekers.

A guide to effectively managing operations and projects as a Chief of Staff.

A deep dive into the business side of the music industry.

A guide to acing interviews at top companies.

The reference manual for email strategy, deliverability, and subscriber experience.

How the fastest-growing companies build cross-functional growth teams.

Pinpoints the moment subscribers decide to stay or churn.

Not all customers are equal: focus resources on the ones who drive value.

The economics of retention and why small improvements in loyalty compound.

Product marketing from the operator who helped build Silicon Valley Produc Group.

A practical framework for piloting AI across your marketing org.

Cuts through the hype and maps AI use cases to actual marketing workflows.

Reframes AI as a drop in the cost of prediction, then follows the economics.

Case studies of companies that get the human-AI collaboration loop right.

A five-stage roadmap for integrating AI into marketing strategy.

The original playbook for owning a category in your customer's mind.

Six principles that explain why people say yes, backed by decades of research.

Marketing as an act of service: find the smallest viable audience and earn trust.

Six drivers of word-of-mouth, grounded in behavioral science.

How to move from early adopters to mainstream market adoption.

The trigger-action-reward-investment loop behind sticky products.

Timeless ad craft from the man who built the modern agency model.

A slim, visual argument for bridging strategy and design.

When everyone zigs, the winning move is to zag into radical differentiation.

Purpose-driven leadership as a competitive advantage.

The messy, real origin story behind one of the strongest brands on earth.

How Schultz turned a Seattle coffee shop into a global brand experience.

Win by creating categories where competitors simply do not exist.

What separates companies that make the leap from ones that never do.

Two systems of thought, one book that rewires how you make decisions.

Why great companies fail when they do everything right.

The foundational text on industry analysis and strategic positioning.

OKRs explained by the investor who brought them to Google.

Contrarian thinking about building companies that create new markets.

No formula for CEO-level problems: war stories and practical advice.

Pick the one metric that matters for your stage, then move it.

The definitive guide to A/B testing from the teams at Microsoft and Google.

How to turn charts into arguments that change decisions.

Statistical reasoning without the formulas, written for practitioners.

How analytics-driven organizations outperform by turning data into strategy.

Write-run-iterate loops that actually stick.

Ties inputs to outcomes--great for lifecycle teams.

Clarity on customer needs -> better messaging & sequencing.

Cross-channel orchestration at scale. The best platform I have used for lifecycle campaigns, Canvas flows, and real-time triggering.

The go-to for DTC and e-commerce retention. Strong segmentation, solid event-based triggers, and a data model that makes sense out of the box.

Purpose-built for SMS. Compliance, list growth, and conversational messaging done right. Pairs well with a dedicated ESP.

Unifies identity and events for 1:1 personalization. Heavy lift to implement, but the payoff in audience resolution is real.

Warehouse for segmentation and predictive scoring. Handles the scale and the SQL is standard.

Self-hostable workflows for CRM ops and data enrichment. I run this locally for everything from lead scoring to content pipelines.

My daily tool for code generation, content pipelines, and building internal tools. The best AI coding assistant I have used.

Fast enterprise integrations with Copilot assist. Useful when you are already in the Microsoft ecosystem.

Semantic layer for marketing analytics. Keeps metric definitions consistent across teams.

Event collection and routing. Reduces integration overhead when your stack has more than a few tools.

Email rendering, accessibility checks, and deliverability monitoring. Catches problems before they hit inboxes.

My starter lens for diagnosing growth bottlenecks.

Bold bets, clear owners, constraints removed.

Aligns narrative, scope, risks, and success signals.

Strong case studies & tactics.

Simple, visual, useful.

Answers for tricky attribution & tracking questions.

My core frameworks and operating docs.

Discovery call & implementation support.