Andrew Luxem
FREESKILL v1.0UPDATED 2026-08

10x Strategy Meeting

Ten percent thinking takes the path everyone else is already on. This playbook runs a session that asks for an order of magnitude instead, splits the room into threes with a role each, keeps feasibility out of the generation block, and ends with every idea routed to a person and a date. Run it here, then install it where you actually plan.

A planning session that opens with how tends to end where it started. The most senior person asks how would that work, the room prices the idea against what it already knows how to build, and the output is another increment on the thing already running. That is not a failure of imagination. It is a failure of sequence.

A 10x session fixes the sequence. Generation asks only why the business should reach a tenfold outcome, and the feasibility question waits for its own block. Groups of three carry an Idea Generator, a Challenger, and a Note Taker, so the person whose job is to probe an idea is not the same person whose job is to have one. What comes out is not a plan. It is a captured set of ideas, each with the reason it matters, each pointed at an owner.

An idea nobody wrote the why for does not survive the week.

SIGNALS YOU NEED THIS
Every plan lands within a few percent of last year, and the ceiling is described as the market rather than as a choice.
Ideation dies in the first ten minutes because somebody asks how it would be staffed.
The session felt great and produced nothing anyone can point to a month later.
REPLACES
Brainstorms that end in a photo of a whiteboard, planning cycles that only ever compound the existing funnel, and the idea that got applause and no owner.
PAIRS WITH
Business Goals, Prioritization Formula, and How to Plan New Product & Services.