Instagram Ads Strategy Simulator

User-generated content only. Test multiple UGC creators, scale the ones with highest engagement. Authenticity over polish.

Claimed: UGC outperforms branded content by 4x on Instagram. Native feel bypasses ad blindness.

All budget into Reels. Claims CPMs are 50% lower than Feed. Ride the Reels push before everyone catches on and CPMs normalize.

Claimed: Reels CPMs are 50% lower. First-mover advantage in an underpriced placement.

10+ Stories ad sets at $10/day each. Kill losers within 24-48 hours. Micro-budget high-volume testing in Stories format.

Claimed: Test 10 audiences for $100/day total. Find winners fast, cut losers faster.

Build lookalike audiences from influencer engagement data. Start at 1%, expand to 5%, then 10% as performance proves out.

Claimed: Influencer audiences are pre-qualified buyers. Lookalikes inherit that purchase intent.

Optimize for engagement first to build a warm audience pool. After 10 days, retarget engagers with conversion-optimized ads.

Claimed: Warm audiences convert 3-5x better. Build the pool before asking for the sale.

Carousel ads only. Multiple images mean multiple chances to hook. Focus on Feed and Explore placements where carousels shine.

Claimed: Carousels get 1.4x more reach and 3.1x more engagement than static posts.

Reels with trending audio, native text overlays, TikTok-native feel. Sound-on is the default for Reels viewers.

Claimed: Trending audio gets algorithmic boost. Sound-on viewers are 2x more likely to remember the brand.

Personal/founder-facing Stories and Reels. Authenticity-first: show the human behind the brand. Prioritize native score over production value.

Claimed: Founder-led content builds trust and drives profile visits that convert to followers and buyers.