Interactive Tool
Deliverability Dollars
How much revenue is your spam folder eating? Plug in your numbers and find out.
Deliverability is not a technical IT problem. It is a revenue strategy.
Your Numbers
10K10M
130
$10$500
50%100%
5%50%
Total emails sent: 2.0M/mo
Inbox Placement
85%50%100%
85% avg
Average
Revenue Impact
Current Monthly Email Revenue
$14.4K
$173.4K annually
Revenue at Risk (if inbox drops 10%)
$1.7K
$20.4K annual exposure
Recovered at 95%
+$1.7K
/month
Recovered at 98%
+$2.2K
/month
Value per 1% Inbox Placement
$170
/month per percentage point
Scenario Comparison
| If -10% 75% inbox | Current 85% inbox | At 95% 95% inbox | At 98% 98% inbox | |
|---|---|---|---|---|
| Inboxed | 1.5M | 1.7M | 1.9M | 2.0M |
| Spammed | 500K | 300K | 100K | 40K |
| Opens | 300K | 340K | 380K | 392K |
| Clicks | 8K | 9K | 10K | 10K |
| Conversions | 150 | 170 | 190 | 196 |
| Monthly Rev | $12.8K | $14.4K | $16.1K | $16.7K |
| vs. Current | $-1.7K | -- | +$1.7K | +$2.2K |
Executive Talking Points
- 1.Deliverability is not a technical problem. It is a $14.4K/month revenue strategy.
- 2.Every 1% improvement in inbox placement = $170/month in recovered revenue.
- 3.A 10-point drop in inbox placement puts $20.4K/year at risk.
- 4.Improving to 98% inbox rate recovers $26.5K/year.
- 5.Protecting sender reputation is the same as protecting your storefront's accessibility. If customers can't find you, the product doesn't matter.
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