Meine Gedanken
Meine Reflexionen zu CRM-Strategien, Marketing-Automatisierungen, Personalisierung im großen Maßstab und der sich wandelnden Rolle von KI in Unternehmen. Diese Einsichten und Artikel stammen aus Erfahrung – sowohl an der Tastatur als auch im Meetingraum.
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CRM & Lifecycle MarketingReflections from Braze Forge 2025
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Andrew's Thoughts30 Years as an Internet Power User: From Dial-Up to Whatever This Is
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Andrew's ThoughtsWhat Are You Solving For? A Stakeholder Collaboration Framework
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Andrew's ThoughtsHow AI is Changing Customer Segmentation
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Andrew's ThoughtsMarketing Automation Myths Debunked
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Andrew's ThoughtsMarTech Stack Essentials for Fast-Growing Teams
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Andrew's ThoughtsWhy Email Marketing Still Drives ROI
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Andrew's ThoughtsThe Day Amazon 'Predicted' the College Football National Championship Winner
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Andrew's ThoughtsMastering Omnichannel Marketing: From Platforms to Personalization
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Andrew's ThoughtsRewarding Loyal Customers: Beyond Points and Perks
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Andrew's ThoughtsFrom Mass Marketing to Mass Personalization: Navigating the Shift
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Andrew's ThoughtsAI in Marketing: A New Age of Discovery
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Andrew's ThoughtsBalancing Automation and Authenticity: A Lesson from Big Dill Pickleball Co.
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Andrew's ThoughtsBuilding a Strong CRM Framework: Lessons from the Field and Avoiding the Pitfalls
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Andrew's ThoughtsThe Freeze Band: A Restoration Story
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