Einblicke & Artikel
Reflexionen über CRM-Strategie, Marketing-Automatisierung, Personalisierung in großem Maßstab und die sich wandelnde Rolle von KI im Business. Diese Beiträge stammen aus Praxiserfahrung – sowohl an der Tastatur als auch im Strategieraum.
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CRM & Lifecycle MarketingReflections from Braze Forge 2025
Andrew Luxem • -
Andrew's Thoughts30 Years as an Internet Power User: From Dial-Up to Whatever This Is
Andrew Luxem • -
Andrew's ThoughtsWhat Are You Solving For? A Stakeholder Collaboration Framework
Andrew Luxem • -
Andrew's ThoughtsHow AI is Changing Customer Segmentation
Andrew Luxem • -
Andrew's ThoughtsMarketing Automation Myths Debunked
Andrew Luxem • -
Andrew's ThoughtsMarTech Stack Essentials for Fast-Growing Teams
Andrew Luxem • -
Andrew's ThoughtsWhy Email Marketing Still Drives ROI
Andrew Luxem • -
Andrew's ThoughtsThe Day Amazon 'Predicted' the College Football National Championship Winner
Andrew Luxem • -
Andrew's ThoughtsMastering Omnichannel Marketing: From Platforms to Personalization
Andrew Luxem • -
Andrew's ThoughtsRewarding Loyal Customers: Beyond Points and Perks
Andrew Luxem • -
Andrew's ThoughtsFrom Mass Marketing to Mass Personalization: Navigating the Shift
Andrew Luxem • -
Andrew's ThoughtsAI in Marketing: A New Age of Discovery
Andrew Luxem • -
Andrew's ThoughtsBalancing Automation and Authenticity: A Lesson from Big Dill Pickleball Co.
Andrew Luxem • -
Andrew's ThoughtsBuilding a Strong CRM Framework: Lessons from the Field and Avoiding the Pitfalls
Andrew Luxem • -
Andrew's ThoughtsThe Freeze Band: A Restoration Story
Andrew Luxem •
